Hello, welcome to Stratomic‘s new website!
As our business continues to evolve, we have made the move from our old home at tsmalley.com to our new home at Stratomic. This move comes at an exciting time for Stratomic, where we enter a new phase of growth.
Stratomic was founded on the premise of empowerment. We are on a mission to empower founders to fulfil their potential and build businesses that stand the test of time.
Building a start-up is fraught with challenges that are seemingly impossible to overcome. As founders, the odds are stacked against you, and you’re on the clock. Funds are extremely tight, and there are limited resources. But, if you get it right, the upside is huge – both for you and your investors.
I have been in the start-up founder hot seat twice and successfully exited both businesses. This returned significant upside to the investors that put faith in us, but more often than not an angel investment results in failure.
That’s because angel investing in tech businesses is not for the faint-hearted. Angels have more failures than wins, but the wins can be so big that they’ll cancel out any losses and then some. If angel investing was a sure-fire thing, the returns would be more in line with the bond markets – not the 20, 200 or even 2000x upside that does happen.
The fact is, building a highly disruptive, technology-driven company is hard. At least three in four venture-funded businesses fail. This means there are thousands of founders who reach the end of the road every year.
Not every business will be a breakout success, but many more could be saved by de-risking investments made in product development. That’s ultimately where the vast majority of investment capital ends up going in the early stages of your business, as you search for product/market fit.
Most founders plough straight in with risky bets on their MVP, only to discover they got it wrong. If this has happened to you and you realise the need to pivot, you then spend the majority of the remaining cash building the product you should’ve built the first time.
This is where Stratomic comes in. We help you de-risk investments in engineering up-front. With our outcome-driven framework you can build a complete picture of the state of the market. At the same time, we enable you to clearly articulate the opportunity to serve important, unmet customer needs.
If you’d like to read more about how we can help your business, head over to our services page.