Product Marketing Blog
Tips, Advice & AnalysisThe latest outcome-driven product marketing news, tips and articles from Stratomic.
How To Identify & Understand Your Target Market
One of the greatest challenges that most businesses face is one of market focus. Many businesses adopt a sales-driven approach... take all the money you can, regardless of fit or focus. Also, if you are a start-up trying to raise equity funding, your investors want to...
Why the Concept of MVP is Often Misunderstood
For anyone subscribed to the Lean Startup movement, you are no doubt well-aware of the concept of a Minimum Viable Product (MVP). It is one of the most important concepts for product people to understand. In the world of startups it's even more important to grasp. It...
Welcome to Stratomic’s New Home
Hello, welcome to Stratomic's new website! As our business continues to evolve, we have made the move from our old home at tsmalley.com to our new home at Stratomic. This move comes at an exciting time for Stratomic, where we enter a new phase of growth. Stratomic was...
Why Most Tech Startups Fail, And What You Can Do About It
There are many reasons why tech startups fail, but from our experience, there are a few that come up far too often. Inability to find market fit, running out of cash, and a lack of focus all rank highly, but they are all symptoms. What are the real causes? In the last...
What We Can Learn From Cloudflare’s Market Penetration Strategy
Sometimes, you wake up to news that is so disruptive that you are certain it will turn an industry upside down. That happened last night, as Cloudflare announced its entry into the domain registrar space, and revealed the next step of its market penetration strategy....
What Is A Good NPS Score?
I'm frequently asked what the best way measure NPS score is. It's top of mind for a lot of my clients. First of all, what is a good NPS score? How do you compare to companies in your sector? How do you know if your NPS score is telling you the truth What does your...
What We Can Learn From Apple’s 2018 iPhone Launch
Last week, Apple released its new flagship iPhone, the iPhone XS. The news is not ground-breaking, but it continues a trend that Apple has executed for the last 11 years. As has been the case for most of those 11 years, the new flagship iPhones are impressive. I'm...
5 Reasons Your Go To Market Strategy Fails
Having a clear route to market is a key piece of the valuation equation that investors will use to value your business. Even when companies give it some attention they don’t see the difference between a GTM strategy and a business plan. This is one of the key reasons...
JOIN OUR NEWSLETTER
Get the latest outcome-driven product marketing news, tips and advice straight to your inbox!
