Positioning is the art of differentiating your product in the mind of your prospect. Often, it’s referred to as product positioning but it does not involve doing anything to the product itself. In fact, most positioning is cosmetic – it helps to secure a worthwhile...
Depending on the organization you’re working in, the role of product marketing can take on many different forms. As such, it is difficult to define the role product marketing plays as it varies from business to business. In SMEs, product marketing may not exist...
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