Jobs To Be Done Tools

Outcome-Driven Product Marketing Resources

Dare to be Different: Building A Business That Stands Out

Discover how to build a remarkable business. Learn the importance of “Why”, customer jobs to be done, the three most important words, and much more!

Product Planner's Six-Page Narrative Template

Learn how to turn jobs to be done research into detailed narratives that describe outcome-driven solutions to customer problems.

7 Marketing Secrets Most Start-up Founders Will Never Share

Ever wonder why some founders are able to drive rapid adoption for new products? This email series reveals the secrets they don’t want you to know.

Outcome-Driven Go-To-Market Strategy Checklist

A well-considered GTM strategy is at the heart of every successful business. This checklist helps you to define an outcome-driven strategy that focuses on the customer.

Essential Product Marketing Interview Questions

Product marketing is a key role within any business that has aspirations to grow faster. Finding candidates with the right skills is a challenge. This guide helps to ensure you ask the right questions.

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