What is Product Marketing?

What is Product Marketing?

Depending on the organization you’re working in, the role of product marketing can take on many different forms. As such, it is difficult to define the role product marketing plays as it varies from business to business. In SMEs, product marketing may not exist...
Five Ways To Succeed As A Product Marketer

Five Ways To Succeed As A Product Marketer

There are many different and varied skills required to succeed as a product marketer which is why there’s no clear route into product management as a profession – product marketing managers come from many different backgrounds, but the five points below...

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