Do you know the language that your target customer speaks? Is your sales and marketing messaging all delivered in your ideal buyer’s language? One of the first rules of marketing is to know thy customer. However, if you’re marketing or selling products to...
While there are many definitions of what product marketing’s role is within a typical organization, most agree that product marketing usually owns messaging and positioning. I’ve read many books on marketing, product marketing, product management and...
In a business world that has undergone the biggest transformation for a generation, there has been a significant shift in what really matters to buyers. In its simplest form, this can be whittled down to one element: great customer experience. This has had a compound...
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