What is Product Marketing?

What is Product Marketing?

Depending on the organization you’re working in, the role of product marketing can take on many different forms. As such, it is difficult to define the role product marketing plays as it varies from business to business. In SMEs, product marketing may not exist...
3 Ways To Avoid Commoditisation

3 Ways To Avoid Commoditisation

The market changes on a daily basis and, for some industries, this means that the market is eroding competitive advantage. This leads to commoditisation. More often than not, this results in a price war, which usually ends in one way: it becomes a race to the bottom....

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