by Tim Smalley | Nov 8, 2018 | Product Marketing
One of the greatest challenges that most businesses face is one of market focus. Many businesses adopt a sales-driven approach… take all the money you can, regardless of fit or focus. Also, if you are a start-up trying to raise equity funding, your investors...
by Tim Smalley | Oct 11, 2018 | Entrepreneurship, Product Marketing
There are many reasons why tech startups fail, but from our experience, there are a few that come up far too often. Inability to find market fit, running out of cash, and a lack of focus all rank highly, but they are all symptoms. What are the real causes? In the last...
by Tim Smalley | Sep 28, 2018 | Product Marketing
Sometimes, you wake up to news that is so disruptive that you are certain it will turn an industry upside down. That happened last night, as Cloudflare announced its entry into the domain registrar space, and revealed the next step of its market penetration strategy....
by Tim Smalley | Mar 23, 2018 | Entrepreneurship, Product Marketing
Having a clear route to market is a key piece of the valuation equation that investors will use to value your business. Even when companies give it some attention they don’t see the difference between a GTM strategy and a business plan. This is one of the key reasons...
by Tim Smalley | Mar 14, 2018 | Customer Experience, Entrepreneurship, Product Marketing
You might have heard the phrase go to market and thought it had very little to do with your business, but you have been ‘going to market’ ever since you launched your first product. To really accelerate your business growth, there are key steps you must...
