What Are The 4Cs Of Marketing?

What Are The 4Cs Of Marketing?

In 1990, Robert Lauterborn proposed an alternative to the 4Ps Marketing Mix, known as the 4Cs of marketing. The 4Ps Marketing Mix is a business oriented model, which includes product, price, promotion and place. The newer 4Cs of marketing model was meant to be a more...
Five Ways To Succeed As A Product Marketer

Five Ways To Succeed As A Product Marketer

There are many different and varied skills required to succeed as a product marketer which is why there’s no clear route into product management as a profession – product marketing managers come from many different backgrounds, but the five points below...

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