Many tech businesses wrongly perceive marketing’s responsibility in their business. They believe that marketing is a mix of short-term sales support, and long-term strategic thinking (when time permits). Very little happens between those two pillars. In fact,...
Your best prospects are those that match your ideal buyer profile and are already active in a buying journey. These prospects face similar challenges and have similar goals to your most valuable customers. They’re also in the market for a solution. Defining the right...
Do you know the language that your target customer speaks? Is your sales and marketing messaging all delivered in your ideal buyer’s language? One of the first rules of marketing is to know thy customer. However, if you’re marketing or selling products to...
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