Product Marketing Blog
Tips, Advice & AnalysisThe latest outcome-driven product marketing news, tips and articles from Stratomic.
How To Prepare A Successful Go To Market Strategy
You might have heard the phrase go to market and thought it had very little to do with your business, but you have been 'going to market' ever since you launched your first product. To really accelerate your business growth, there are key steps you must take to...
How To Validate Product Ideas With Value Propositions
It’s important to validate product ideas before building and delivering the product to market. It’s essential to make sure that, from the beginning, the product you’re building is the right one. It should solve urgent, widespread and high-value problems for your...
How To Design A Compelling Jobs-Driven Value Proposition
Developing a value proposition seems incredibly straightforward. Ultimately, it’s a short statement about how your product helps your customers, but this line of thinking is why most value propositions don’t stand up to scrutiny. Before I dig into why this is, it’s...
Why Verifying Customers When You Call Them Leads To Brand Disloyalty
In the past week, several companies (who I pay for their services) have called me to discuss my account. Before they can talk to me, they ask me to complete customer verification. Before I am willing to do that, I can't be sure that they're who they say they are....
Changing Products: What Gets Your Target Customers To Consider Change
When buyers are thinking about changing products, they are generally not against progress. They’re not against change, either. But they believe that the status quo is the path of least resistance. It is often what stops buyers from buying your product, even when...
Product Ecosystem Marketing: The Secret To Entering The Mainstream
Many tech businesses wrongly perceive marketing's responsibility in their business. They believe that marketing is a mix of short-term sales support, and long-term strategic thinking (when time permits). Very little happens between those two pillars. In fact,...
Five Steps To Perfect Product Positioning Against Your Competitors
Positioning is the art of differentiating your product in the mind of your prospect. Often, it’s referred to as product positioning but it does not involve doing anything to the product itself. In fact, most positioning is cosmetic – it helps to secure a worthwhile...
The Difference Between Ideal Buyer Profiles & Buyer Personas
Your best prospects are those that match your ideal buyer profile and are already active in a buying journey. These prospects face similar challenges and have similar goals to your most valuable customers. They’re also in the market for a solution. Defining the right...
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