by Tim Smalley | Nov 8, 2018 | Product Marketing
One of the greatest challenges that most businesses face is one of market focus. Many businesses adopt a sales-driven approach… take all the money you can, regardless of fit or focus. Also, if you are a start-up trying to raise equity funding, your investors...
by Tim Smalley | Oct 25, 2018 | Product Marketing
For anyone subscribed to the Lean Startup movement, you are no doubt well-aware of the concept of a Minimum Viable Product (MVP). It is one of the most important concepts for product people to understand. In the world of startups it’s even more important to...
by Tim Smalley | Oct 11, 2018 | Entrepreneurship, Product Marketing
There are many reasons why tech startups fail, but from our experience, there are a few that come up far too often. Inability to find market fit, running out of cash, and a lack of focus all rank highly, but they are all symptoms. What are the real causes? In the last...
by Tim Smalley | Sep 28, 2018 | Product Marketing
Sometimes, you wake up to news that is so disruptive that you are certain it will turn an industry upside down. That happened last night, as Cloudflare announced its entry into the domain registrar space, and revealed the next step of its market penetration strategy....
by Tim Smalley | Sep 21, 2018 | Customer Experience, Product Marketing
I’m frequently asked what the best way measure NPS score is. It’s top of mind for a lot of my clients. First of all, what is a good NPS score? How do you compare to companies in your sector? How do you know if your NPS score is telling you the truth What...
by Tim Smalley | Sep 19, 2018 | Customer Experience, Product Marketing
Last week, Apple released its new flagship iPhone, the iPhone XS. The news is not ground-breaking, but it continues a trend that Apple has executed for the last 11 years. As has been the case for most of those 11 years, the new flagship iPhones are impressive....
