by Tim Smalley | Oct 11, 2018 | Entrepreneurship, Product Marketing
There are many reasons why tech startups fail, but from our experience, there are a few that come up far too often. Inability to find market fit, running out of cash, and a lack of focus all rank highly, but they are all symptoms. What are the real causes? In the last...
by Tim Smalley | Mar 23, 2018 | Entrepreneurship, Product Marketing
Having a clear route to market is a key piece of the valuation equation that investors will use to value your business. Even when companies give it some attention they don’t see the difference between a GTM strategy and a business plan. This is one of the key reasons...
by Tim Smalley | Mar 14, 2018 | Customer Experience, Entrepreneurship, Product Marketing
You might have heard the phrase go to market and thought it had very little to do with your business, but you have been ‘going to market’ ever since you launched your first product. To really accelerate your business growth, there are key steps you must...
by Tim Smalley | Oct 24, 2017 | Entrepreneurship, Product Marketing
It’s important to validate product ideas before building and delivering the product to market. It’s essential to make sure that, from the beginning, the product you’re building is the right one. It should solve urgent, widespread and high-value problems for your...
by Tim Smalley | Oct 18, 2017 | Entrepreneurship, Product Marketing
Developing a value proposition seems incredibly straightforward. Ultimately, it’s a short statement about how your product helps your customers, but this line of thinking is why most value propositions don’t stand up to scrutiny. Before I dig into why this is, it’s...
by Tim Smalley | Aug 4, 2017 | Entrepreneurship, Marketing, Product Marketing
Most businesses won’t admit it, but nearly all are guilty of taking money from whoever is willing to give it to them. They forgo the prospect’s needs and focus on their own – they need to hit the company revenue targets for the next quarter, or the individual reps are...
