One of the greatest challenges that most businesses face is one of market focus. Many businesses adopt a sales-driven approach… take all the money you can, regardless of fit or focus. Also, if you are a start-up trying to raise equity funding, your investors...
For anyone subscribed to the Lean Startup movement, you are no doubt well-aware of the concept of a Minimum Viable Product (MVP). It is one of the most important concepts for product people to understand. In the world of startups it’s even more important to...
Hello, welcome to Stratomic’s new website! As our business continues to evolve, we have made the move from our old home at tsmalley.com to our new home at Stratomic. This move comes at an exciting time for Stratomic, where we enter a new phase of growth....
There are many reasons why tech startups fail, but from our experience, there are a few that come up far too often. Inability to find market fit, running out of cash, and a lack of focus all rank highly, but they are all symptoms. What are the real causes? In the last...
Sometimes, you wake up to news that is so disruptive that you are certain it will turn an industry upside down. That happened last night, as Cloudflare announced its entry into the domain registrar space, and revealed the next step of its market penetration strategy....
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