Product Marketing Blog

Tips, Advice & Analysis

The latest outcome-driven product marketing news, tips and articles from Stratomic.

How To Identify & Understand Your Target Market

How To Identify & Understand Your Target Market

One of the greatest challenges that most businesses face is one of market focus. Many businesses adopt a sales-driven approach... take all the money you can, regardless of fit or focus. Also, if you are a start-up trying to raise equity funding, your investors want to...

Why the Concept of MVP is Often Misunderstood

Why the Concept of MVP is Often Misunderstood

For anyone subscribed to the Lean Startup movement, you are no doubt well-aware of the concept of a Minimum Viable Product (MVP). It is one of the most important concepts for product people to understand. In the world of startups it's even more important to grasp. It...

Welcome to Stratomic’s New Home

Welcome to Stratomic’s New Home

Hello, welcome to Stratomic's new website! As our business continues to evolve, we have made the move from our old home at tsmalley.com to our new home at Stratomic. This move comes at an exciting time for Stratomic, where we enter a new phase of growth. Stratomic was...

What Is A Good NPS Score?

What Is A Good NPS Score?

I'm frequently asked what the best way measure NPS score is. It's top of mind for a lot of my clients. First of all, what is a good NPS score? How do you compare to companies in your sector?   How do you know if your NPS score is telling you the truth What does your...

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